The Recreovia program was started in 1994 in Bogota-Colombia, as a complementary strategy to promote physical activity and support the Ciclovia program, providing free Physical Activity Classes in Community Settings (PACCS). Recreovia makes use of public places to implement physical activity classes; and serves the entire community regardless of ethnicity, age, gender or socioeconomic status, with a healthy, cultural and educational approach. Recreovia provides an opportunity to exercise regularly through points of physical activity classes in public places such as streets, community centers, shopping centers, plazas and parks of the district system, five days a week including holydays during mornings and evenings. Another characteristic observed in the program is the participation of multiple sectors (mainly public sector) in the planning and delivering phases of the program.
In 2011, 41 points of Recreovia covered most of the sectors of the city; 27 of these points were operated on weekends (Sunday and holidays), 18 points four weekdays (Tuesday thru Friday) during the mornings, and 16 two weekdays(Tuesday and Thursday) during the evening. The distribution of Recreovia points is determined by the demands of the community. The District Institute for Sports and Recreation (IDRD) coordinates the program. Certified instructors deliver the classes such as aerobics (aerobic folklore, aerobic circuit), rumba, strength circuit, maintenance, stretching, and the children class; each physical activity class lasts 45 minutes followed by 15 minutes of cool down.
Currently, the project GUIA is applying the REAIM (reach, effectiveness, adoption, implementation, maintenance) model to this physical activity intervention through a qualitative approach.